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How to Really Measure your Social Media Efforts – with Google’s Help
Most Internet Branding & marketing professionals don’t really know how best to track their social marketing efforts and this often results in not measuring the right KPIs (e.g. number of fans or followers, engagement with their communities. The problem with using Key Performance Indicators (KPIs) is that they are really only indicators and not real,…
Google vs Twitter – Battle continues
Google vs Twitter – Battle continues over Google+ updates Thanks to the most recent changes to Google+ and the Search Engine’s “your world” update which shows information directly from its own social network in users search results, Twitter has accused Google of unfairly manipulating users search results in favour of their own social network…
Just what is Internet Branding?
Several prospective and new clients have recently asked me to explain what exactly is internet branding. So, here is a quick overview. Have you ever turned on your computer, gone onto the Internet, found a web page through your favourite Search Engine and found your screen showing many different adverts, press releases, articles and…
Backlinks Explained
What are Backlinks and how do they help? Since the internet began, lots of people have been taking advantage of it as a tool for doing research and getting information, and especially using Google as it has become the main search engine of choice for most people thanks to its simple to use interface and…
We are Sinking!
A fine example of the often small but important differences between English and German, and how they can affect your business.
Get the Right Business Name
If you are starting your own business, one of the most difficult issues which you may face is coming up with an acceptable name. Having an awesome name will give a huge distinction to your business and will add value. Here are some key facts and useful tips to help you come up with an easy to remember name that fits perfectly.